Gancia has always been considered, all over the World, a spokesman of the Italian lifestyle and celebrating: a toast with friends, taking pleasure in the extra ordinary moments of life, organising an aperitif with acquaintances. Gancia has promoted the Italian drinking culture all over the world and that of drinking with quality in Italy thanks to its selection and to the distribution of spirits and specialities. Gancia, with its sparkling wines, wines and aperitifs is the pride and joy of the continuous Made in Italy entrepreneurship. A passion for our land, a deep respect for tradition and, at the same time, innovation, research and meticulous attention towards quality, promotion and distribution of our own products. These are the guidelines for Gancia’s activity and these are the values and the principles which have been ever present and ever confirmed in over 150 years of company history. Gancia began its activity in a tiny corner of Piedmont and now, with the authority that its own credibility confirms, is turning to the entire World. Gancia is firstly the land, the hills and the vines. The territory defines its identity and it is from the territory that everything starts: hillside cultivation, experimenting new production methods and the creation of a community of people around whom the company can develop and rekindle. F.lli Gancia is in Piedmont at Canelli, where all the cellars and production plants are located.
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